Stakeholder management has become a key activity within any organisation’s operations whether you are a global energy company embarking on a major new project in Africa or a not-for-profit organisation developing a campaigning strategy in Europe. Managing the expectations of the full range of people and groups who could be affected by your activities is essential to ensure success. Taking account of their different perspectives can reduce risk, add value to your project and ensure that it is genuinely sustainable in the broadest possible sense.